Strategic Planning

Strategic Planning is the process of defining an organization’s direction and making decisions on allocating resources to pursue this direction. It involves setting long-term goals, identifying the necessary actions to achieve those goals, and determining the methodology for measuring progress. This planning process typically includes a thorough analysis of the organization’s internal and external environments, often using tools such as SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Strategic planning helps ensure that all stakeholders are aligned with the organization’s vision and objectives, facilitating coordinated efforts toward common goals. It requires input from various levels of the organization and can involve the consideration of potential challenges and risks that may impact the organization’s success. The result is a strategic plan that serves as a roadmap for the organization to follow over a specified time frame, usually ranging from three to five years.